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CoachVana

Fitness coaching software. Every client. One platform.

For online coaches, personal trainers, gyms and coaching brands. CoachVana brings CRM, programs, nutrition and payments into one product, so you stop stitching separate tools together.

  • CRM
  • Programs
  • Payments
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Create your free account

Programs built like blueprints.

Drag-and-drop program building with blocks and supersets. Start from 13 program templates or your own library, then assign to any client.

  • Templates
  • Supersets

Nutrition lives here too.

Native food logging against 404,162 foods, next to the program. No second app required.

  • 404,162 foods
  • Macro targets

The loop stays closed.

Scheduled check-ins on your own form, weigh-ins and messaging, in the same place your programs live.

  • Check-ins
  • Messaging

Free to start. Zero commission.

Your first 3 clients are free. 0% platform fee on everything you sell, paid straight to your own Stripe account.

  • 0% platform fee
Get started

Create your free account

See pricing

How it works

From sign-up to your first client.

  1. Get started

    Tell us whether you coach on your own, run a gym or run a coaching company, and your workspace is set up to match.

  2. Set up your business

    Add your plans, your public page and your programs, starting from a template or a file you already have.

  3. Invite your clients

    Send a link or a code, or import your client list, and each client signs in to train, log and check in with you.

Get started

Create your free account

Built for the way you coach

Pick the page that sounds like your business.

All in one

  • Clients

    Roster, notes, tags and a health status on every client.

  • Programs

    Blocks, supersets and templates, assigned from your library.

  • Nutrition

    Calorie and macro targets and daily food logging, built in.

  • Check-ins

    Scheduled forms with bodyweight and measurements.

  • Messaging

    Realtime chat inside the coaching thread.

  • Payments

    Stripe plans, invoices and payouts to your own account.

One platform to run your entire coaching business.

Free to start. Steps as you grow.

$29 a month for up to 5 clients, then $8 for every 5 more, never above $149. Your first 3 are free. The cap is per coach.

Free

Your first 3 active clients, every coaching feature. Free forever, not a trial.

$0

Up to 5 clients

At client 4, start a 14-day trial with no card on file, or start the plan. Every coaching feature included.

$29/mo

Every 5 more

$37 for up to 10, $45 for up to 15. One step every 5 clients.

+$8/mo

Capped

Reached at 76 active clients. Every client past that is free.

$149/mo per coach

If your trial ends with no plan set up, clients past your first 3 are paused until payment is set up. Nothing of theirs is lost, and they come straight back.

Teams

Gym or studio

Trainers, members, classes and a front desk, plus the same per-client bands for each trainer's clients.

$99/mo per location

Company or brand

A team of coaches under one brand, plus the same per-client bands for each coach's clients.

$99/mo

Every coaching feature is included at every size: clients, programs, nutrition, check-ins, messaging, payments and your public page, and your clients use CoachVana free. No contracts.

Optional extras, billed only if you add them:

  • Custom branded app, $199 once: your app name, colors and startup screen for the CoachVana phone app, which is not in the public stores yet
  • White-label app, $199 a month plus $499 setup: your own app under your brand, which our team builds and submits for review
  • Featured coach placement, $49 a month: your listing in the featured band, which the marketplace lists first
  • Featured brand placement, $199 a month: the featured band for a gym or company listing and every coach in it
  • AI action pack, $29 a month: 100 more AI actions a month
Get started

Create your free account

What CoachVana takes
CommissionCoachVana
Your own clients0%
Marketplace clients0%
Client accountsFree
What you pay by roster sizePer coach, per month

A change in your roster applies from your next invoice, never mid-month.

Bring what you already have

Moving from another platform does not mean retyping it.

Reading a program, meal plan or form from a file uses AI actions from your monthly allowance. The AI action pack adds 100 more a month.

Leaving works the same way: export everything you have built as one file, whenever you like.

Compare with TrainerizeRead the switching guide
Programs and meal plans
Upload a spreadsheet, a PDF, a Word document or a photo of a printed sheet, or paste the text. A program's days, exercises, sets, reps, rest and tempo are read out and matched to the exercise library, and nothing is saved until you have reviewed it.
Your client list
Import a CSV or Excel export, match the columns once, and each client gets an invite with their notes carried over.
Forms
A link, a PDF or a document becomes a draft form in the builder, ready to edit before anything is published.
Typeform and Jotform
Connect a Typeform or Jotform form you already use, and each new response arrives as a lead, an application or a check-in.

Straight answers

What coaches ask before they move. Anything not here, ask us on the support page.

What is CoachVana?
CoachVana is fitness coaching software for online coaches, personal trainers, gyms and coaching brands. It combines client management, a workout program builder, native nutrition tracking, check-ins, messaging and payments in one platform: a web dashboard for coaches and free client accounts on the web.
How much does CoachVana cost?
$29 a month for up to 5 clients, then $8 for every 5 more, never above $149. Your first 3 are free. The cap is per coach. Gyms and studios pay $99 a month per location, and a coaching company $99 a month, plus each coach's clients on the same bands. Every coaching feature is included and there are no contracts; the optional extras are Custom branded app, White-label app, Featured coach placement, Featured brand placement and AI action pack.
Are there any paid extras?
Every coaching feature is included. The optional extras are: Custom branded app ($199 once), your app name, colors and startup screen for the CoachVana phone app, which is not in the public stores yet; White-label app ($199 a month plus $499 setup), your own app under your brand, which our team builds and submits for review; Featured coach placement ($49 a month), your listing in the featured band, which the marketplace lists first; Featured brand placement ($199 a month), the featured band for a gym or company listing and every coach in it; AI action pack ($29 a month), 100 more AI actions a month.
Does CoachVana take a commission on what coaches sell?
No. Clients pay on the coach's own Stripe account and CoachVana takes 0% of every sale, including clients who found the coach through the marketplace. Only Stripe's processing fee applies.
Is nutrition tracking built in, or is it an integration?
Built in. Clients log food in the same place they train, against calorie and macro targets the coach sets in grams, with a database of 404,162 foods. No third-party tracker is needed.
Can I move my existing programs and clients over?
Yes. Programs and meal plans import from spreadsheets, PDFs, Word documents or a photo of a printed sheet, with exercises matched to the library; each file read uses an AI action from the 100 your business has each month. Clients import from a CSV or Excel file, keeping any notes and goals the file holds.
How do clients use CoachVana?
Through free client accounts on the web: their program, the workout player, food logging, check-ins, progress and messages, in sync with the coach's dashboard. The phone app is not in the public stores yet.
Can clients find me on CoachVana?
Every coach can publish a public page at coachvana.com/c/your-name and a listing in the marketplace at coachvana.com/explore, with plans, client reviews, free calculators and an application or waitlist button.
Does it work for gyms and coaching companies as well as solo coaches?
Yes. A gym gets memberships, classes, trainers and a front desk; a company gets a roster of coaches, staff and revenue split, with the White-label app as an optional extra. Every coach inside either gets the full coaching platform.

The founders

  • James Schofield

    Co-founder

  • Justin

    Co-founder

CoachVana is a new product.

Questions, problems or ideas go to support@coachvana.com or the support page.

Coach everything

Get started

Create your free account

See pricing

Your first 3 clients are free. 0% commission on everything you sell.